The Current Marketing Strategies Of British Airways

The Current Marketing Strategies Of British Airways From the period 1990 to the current age, the aviation industry has been one of the most booming sectors. Worldwide increase in GDP created a wave in the economy. The demand to travel resulted in the growth of the airline industry. During the year 2000 the airline industry suffered one of its most tragic phases regarding to the growth of the industry. This happen mainly due to the problems faced by the world, for instance the terrorist attacks on the world trade centre and the deadly virus named SARS which claimed a lot of lives in south east Asia. Many travelers reduced their travel and preferred avoiding few critical places of the world. Due to this there was a major impact which led to the downfall of the airline industry. The crisis initially stared a slowdown in the demand for airlines and as the crisis evolved the demand started to decrease in a rapid manner. British airways completed 90 years of service on 25th August 2009. The origin of British airways could be traced back from the 19th century. Its first ever flight took off on 25th august 1919. Since then British Airways has seen a lot of changes and developments. The first flight operated from London to Paris and it carried only a single passenger and the cargo included newspapers, Devonshire cream and grouse. During the year 1924 many airlines emerged. Out of these four airlines joint hands and formed Imperial Airways limited. They basically provided services to Paris, Brussels, Basle, Cologne and Zurich. In the year 1930 handful of UK air transport companies joint hands to form British Airways Limited which emerged to become the biggest competitor for Imperial Airways. Due to nationalization by the UK government British Airways and Imperial Airways formed British Overseas Airways Corporation (BOAC) in the year 1939. Domestic and Continental flights were operated by another airline, British European Airways. In the year 1972 British airways Board which was established in the year 1960 merged BOAC and BEA which led to the formation of British Airways in the year 1974. Marketing Strategies of British Airways: Marketing is nothing but a mix of Place, Product, Price and promotion. British Airways have based their marketing strategies based on the marketing mix. They have a product strategy, pricing strategy, Promotion strategy. Product Strategy of British Airways: Introduction to product strategy: Product is the main and the key feature of any sector or a company. Place, price, promotion comes along with product. Without a product the other three marketing mixes, place, price, promotion cannot be considered. The main product of British Airways is providing air carriers (flights) to the customers who wish to travel. It provides various services which are intangible. These services become a part of the product which is sold by British Airways. British airways have different types of classes for travelling which are executive class, business class, club class and economy class. The product sold by British Airways has been divided into different product levels. The first being the core product what a customer is purchasing. In the case of British Airways its the flight tickets which are been purchased by a customer. He buys them basically to satisfy his need to travel from one place to the other. The second is the basic product. In the case of British Airways it is the flight. The customers here book the flights to their destinations on the basis of the schedule provided by British Airways. British airways has a very big network and it connects UK to all parts of the world.The British airways flies to 95 different cities in Europe and 60 other destinations throughout the world. It is rated as one of the busiest airline in the world. The third is the expected product by the customer. In the case of British Airways it would be the various products such as complimentary meals, drinks, allocated seats and onboard entertainment and other services. British Airways also provides extra services such as various executive classes. British airways provide gold class, silver class and the blue class. They have different kinds of services to fulfill different kinds of needs of their customers. Pricing strategy of British Airways: Pricing is nothing but a method by which the price or the value of the product is been calculated. Its the amount paid by a customer in order to enjoy the product or service. While setting the price the company needs to keep to basic things in mind. They are quality and the price. If the price is higher than the quality, the company would run under losses. And if the price and quality are balanced then the company would reach its profits soon. British Airways has three different strategies. They are; Premium price strategy: In this kind of strategy the people of higher class in the society are targeted as they can afford such kind of cost. The main customers for this strategy are executive and business class users. They have been given high quality services as they pay a high price. Medium price strategy: In this kind of pricing strategy the medium class of the society is been targeted. Here the quality of services provided is lower than the premium price .in every kind of strategy the quality keeps deteriorating but at a minimum level. This strategy is basically used in order to give competition to various other airlines which provide the same services. Low price strategy: This strategy is basically used to compete with low cost carriers like Raynair. British airways provide low cost fares along with added quality services and its name. People would obviously prefer British airways than the other low coast carriers as they are getting British airways at the same cost along with their name. Considering other competitors British airways revised its pricing policy. The factors determining them are; -Determining the pricing objectives -Acting according to the demand -Cost estimation -comparing competitors prices and costs -selection of a pricing method PROMOTION STRATEGY: British airways have provided various offers during festivals like Christmas. This ticket is generally known as British airways escape ticket. Rates have been slashed to a large extent and also people who travel in silver and gold class have been given free upgrades but only one way of the journey. Domestic flying rates have also been slashed. PROBLEMS FACED BY BRITISH AIRWAYS: -TERRORISM: The attacks on the World Trade Centre in the year 2001 created fear among the travelers and since then the airline industry at a whole faced a huge downfall. Despite all security measures taken in recent times people travelers are not able to regain their confidence. Due to this there is a slight decrease in travel. But in recent years terrorism has been controlled due to which airline industry has picked up in a rapid manner -Oil prices: Increase of crude oil prices created an economic downfall due to which the airline industry was badly hit. British airways being a part of it faced the problems dude to which they had to increase their fares. The increase in fares led to people choosing low cost carriers and thus British Airways lost a lot of business. Volcanic ash: The volcano which erupted in Iceland created lot of disruption in the airspace of UK due to which 4000 flights were cancelled on 15th April 2010. Thos went on for nearly 3 weeks due to which many airlines faced huge losses. British airways were one of them. Strikes: The crew of British airways seems to go on strikes for everything possible. In recent years crew members have resorted to strikes based on salaries and staffing issues. Die to this many flights were cancelled. Low cost carriers took advantage of this and British airways started losing its business and the respect of its brand. People started to prefer other airlines due to the strikes. British airways is losing business due to this. The issue is still not been resolved. Competitors: The different types of marketing strategies used by rival airlines are much more effective due to which British airways is losing its valuable customers. Various competitors like emirates, Virgin Atlantic, Lufthansa are providing travelers with better services than British airways. These problems are general in-flight problems faced by the passengers who are travelling on British airways. These problems are based on the feedback and reviews of the customers -Passengers travelling have complained about the food which is been served to them during the journey -Passengers are complaining about the entertainment provided on the flight -passengers also have complained about the staff and they say that they dont seem to be caring and are only professional. SWOT analysis: Strengths: British airways have purchased a new fleet of aircrafts which are highly equipped with the latest technologies available. Its competitors are still on the way to get changing their inventory. British airways have its main strength in its name. The very name of it marks its respect. Weakness: The marketing strategies of BA arent as good as its competitors. The reason behind this is that BA is using simple and outdated strategies. Whereas its competitors are using intense marketing strategies which are developed by highly skilled market analysts. British airways suffer losses due to number of strikes every year. Opportunities: As British airways provide various services, it has got the potential to score customers in the global market. If they do so then globalization can be their strength instead of their weakness. Threats: the threats of British airways are internal as their decision making is poor. Due to this there is loss in business. British airways have its prime focus on local issues and national issues due to which it fails to see global. Thus globalization is been ignored.

Why We Should Stick To Qwerty :: essays research papers

Why We Should Stick To Qwerty Computer Science 10 The Qwerty keyboard - named Qwerty because the letters q, w, e, r, t, y are arranged next to each other - has been the universal standard since the beginning of the 1890s. Since then, there have been many proposals by other keyboard makers to market products that would enable users to type faster. Other proposals put the most frequently used letters - dhiatensor - in the middle row.i Although these keyboards enable users to type far faster than the qwerty keyboard, they are rarely sold. There are several reasons for this. First, there is no need for the regular users to type any faster than at the current speed. Second, for the people whose job require fast typing, the new keyboards can lead to bigger health problems that develop from continuous typing. Third, and most importantly, standardization has led the qwerty keyboards to firmly hold the position as the keyboard. There are major differences between the two types of keyboard users; the regular users and the other typists. The regular users are people who uses the keyboard for word processing, e-mailing, and internet; there is not much of a need for them to type extremely fast. They do not type mechanically but rather based on their thought, and thinking takes time. In other words, faster keyboards are irrelevant for them because they are not continuously typing. They need to think what they are going to write, one sentence one after another. On the other hand, the typists whose job is simply to type, do so continuously. They also happen to be the major victims of repetitive Strain Injury (RSI) which is in large part caused by continuously stroking the keyboards. In an article about RSI, Huff explains the changes that the companies are undergoing to become more productive: Many work practices are changing with automation to increase productivity. These include fewer staff, heavier workloads, more task specialization, faster pacing of work, fewer rest breaks, more overtime, more shift work and nonstandard hours, and more piece work and bonus systems. These work practices can entail very prolonged rapid or forceful repetitive motions leading to fatigue and overuse of muscles.ii Because RSI is a major problem to the typists, it would be a suicidal move for them to adopt faster typable keyboards. More of them will develop RSI. As for the companies that hire these typists, not only will the frequency of RSI development increase, the amount of money that the companies have to compensate to the employees who develop RSI will also increase.

Relationship Diagram (ERD) for the following scenario Essay

A salesperson may manage many other salespeople. A salesperson is managed by only one salespeople. A salesperson can be an agent for many customers. A customer is managed by one salespeople. A customer can place many orders. An order can be placed by one customer. An order lists many inventory items. When the order is made for number of inventory items, the date and the amount is recorded. An inventory item may be listed on many orders. An inventory item is assembled from many parts. A part may be assembled into many inventory items. Many employees assemble an inventory item from many parts. While the employee assemble, if any fault, it is identified with fault-log-id, fault-log-name. A supplier supplies many parts. A part may be supplied by many suppliers. Draw the Entity- Relationship Diagram (ERD) for the following scenario: UPS prides itself on having up-to-date information on the processing and current location of each shipped item. To do this, UPS relies on a company-wide information system. Shipped items are the heart of the UPS product tracking information system. Shipped items can be characterized by item number (unique), weight, dimensions, insurance amount, destination, and final delivery date. Shipped items are received into the UPS system at a single retail center. Retail centers are characterized by their type, uniqueID, and address. Shipped items make their way to their destination via one or more standard UPS transportation events (i.e., flights, truck deliveries) . These transportation events are characterized by a unique scheduleNumber, a type (e.g, flight, truck), and a deliveryRoute. Please create an Entity Relationship diagram that captures this information about the UPS system. Be certain to indicate identifiers and cardinality constraints. Draw the Entity- Relationship Diagram (ERD) for the following scenario: The company is organized into DEPARTMENTs. Each department has a name, number and an employee who manages the department. We keep track of the start date of the department manager. A department may have several locations. Each department Controls a number of PROJECTs. Each project has a unique name, unique number and is located at a single location. We store each EMPLOYEE’s social security number, address, salary, sex, and birthdate. Each employee works for one department but may work on several projects. We keep track of the number of hours per week that an employee currently works on each project. We also keep track of the direct supervisor of each employee. Each employee may have a number of DEPENDENTs For each dependent, we keep track of their name, sex, birthdate, and relationship to the employee. Draw the Entity- Relationship Diagram (ERD) for the following scenario: A Bus Company owns a number of busses. Each bus is allocated to a particular route, although some routes may have several busses. Each route passes through a number of towns. One or more drivers are allocated to each stage of a route, which corresponds to a journey through some or all of the towns on a route. Some of the towns have a garage where busses are kept and each of the busses are identified by the registration number and can carry different numbers of passengers, since the vehicles vary in size and can be single or double-decked. Each route is identified by a route number and information is available on the average number of passengers carried per day for each route. Drivers have an employee number, name, address, and sometimes a telephone number. Draw the Entity- Relationship Diagram (ERD) for the following scenario: A lecturer, identified by his or her number, name and room number, is responsible for organising a number of course modules. Each module has a unique code and also a name and each module can involve a number of lecturers who deliver part of it. A module is composed of a series of lectures and because of economic constraints and common sense, sometimes lecture son a given topic can be part of more than one module. A lecture has  a time, room and dateand is delivered by a lecturer and a lecturer may deliver more than one lecture. Students, identified by number and name, can attend lectures and a student must be registered for a number of modules. We also store the date on which the student first registered for that module. Finally, a lecturer acts as a tutor for a number of students and each student has only one tutor.†

The Logistics Of Mcdonald s Supply Chain - 983 Words

The amount of customers demand has influence on the amount of supply required from suppliers. Increase in demand results in increase of supplies to meet the required inventory. In addition, a decrease in demand will also require the inventory to be reduced. Hence, demand has a one way direction effect on the supply chain. The logistics of McDonald’s is divided into three phases just like in most other companies. Inbound logistics phase involves the activities that take place between the delivery of supplies and their storage. The next phase is where the operation processes take place. Usually, it involves activities that create the end product, ensuring that its quality meets the customer’s expectations. Capacity Planning For both Hard Rock Cafà © and McDonald’s, the major bottleneck is the time taken in the operation process. This bottleneck can be eliminated by reducing the time customers take in queuing and in order delivery. 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